Portfolio
“The difference between the almost right word and the right word is really a large matter. ’tis the difference between the lightning bug and the lightning.”
— Mark Twain
Newsletters.
As part of my work for The Granite List Newsletter, I wrote short, snappy articles promoting solutions from national benefits leaders. My responsibility wasn’t just to win over customers with well-written copy, but to break down complex concepts into consumer-friendly terms.
Sample 1: The Coral Platform
2 million+ Plan Members Served
Sample 2: Hint Health
3000+ Clinics Nationwide
Sample 3: Proactive MD
60,000+ Plan Members Served
Web design + copy.
In 2023, I redesigned Connect Healthcare Collaboration’s website from the ground up. The result? A 31% increase in website traffic and a 25% increase in conversion rates.
Social media.
At Connect Healthcare Collaboration, I helped write and design social media ads and one-pagers for platforms including LinkedIn and X.
Sample 1: Prism Health Group One-Pager
Sample 2: Connect Healthcare LinkedIn Post
Business Storytelling.
I crafted fun, engaging stories for companies looking to put a creative spin on benefits marketing.